Macy’s welcomed spring with its Flower Show—a dreamscape of flowers and arrangements that filled the store’s ground level and street windows (as well as a children’s garden on the seventh floor and another on the eighth floor that promoted Disney’s Chicken Little). This year’s theme was “Gardens of Fantasy,” which served as inspiration for many of the designers who were brought in to create special bouquets that served as centerpieces in the store’s main aisle.
Robin Hall, Macy’s vice president for annual and special events, oversees the massive show, which draws more than 350,000 visitors. Matterhorn Nursery decked out the store with landscaping, providing thousands of varieties of blooming trees and plants. This year’s show included a large koi pond situated near the main Broadway entrance dominated by a massive topiary designed by the store’s parade studio team. The plant-covered fish spouted water and was suspended over the koi-stocked pool, which was accompanied by plantings of kalanchoe and succulents.
For the series of installations that changed every few days—the “Bouquet of the Day”—six floral, event, and interior designers were asked to craft their own interpretation of this year’s theme. Philip Baloun and interior designer Jamie Drake each created tall, stately arrangements. Preston Bailey fashioned a large dress out of orchids. Interior designer Thomas Burak took a whimsical approach to chinoiserie—the decorative style that emulates Chinese motifs—and interspersed hydrangeas, cymbidium orchids, delphiniums, and white quince with plush monkeys and umbrellas. A spiral tower reminiscent of a unicorn’s horn made of carnations, roses, and hanging amaranthus was the work of DeJuan Stroud, and was surrounded by a grouping of butterflies.
To close the show Jorge Cazzorla of Celebrate Flowers brought a bit of the forest floor into Macy’s, with an overblown display of mushrooms that were formed out of plywood, foam, and plaster and covered in hundreds of roses. At the base, wheatgrass, English moss, and ferns were adorned with tiny faux ladybugs.
—Mark Mavrigian
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Macy's Robin Hall
Robin Hall, Macy’s vice president for annual and special events, oversees the massive show, which draws more than 350,000 visitors. Matterhorn Nursery decked out the store with landscaping, providing thousands of varieties of blooming trees and plants. This year’s show included a large koi pond situated near the main Broadway entrance dominated by a massive topiary designed by the store’s parade studio team. The plant-covered fish spouted water and was suspended over the koi-stocked pool, which was accompanied by plantings of kalanchoe and succulents.
For the series of installations that changed every few days—the “Bouquet of the Day”—six floral, event, and interior designers were asked to craft their own interpretation of this year’s theme. Philip Baloun and interior designer Jamie Drake each created tall, stately arrangements. Preston Bailey fashioned a large dress out of orchids. Interior designer Thomas Burak took a whimsical approach to chinoiserie—the decorative style that emulates Chinese motifs—and interspersed hydrangeas, cymbidium orchids, delphiniums, and white quince with plush monkeys and umbrellas. A spiral tower reminiscent of a unicorn’s horn made of carnations, roses, and hanging amaranthus was the work of DeJuan Stroud, and was surrounded by a grouping of butterflies.
To close the show Jorge Cazzorla of Celebrate Flowers brought a bit of the forest floor into Macy’s, with an overblown display of mushrooms that were formed out of plywood, foam, and plaster and covered in hundreds of roses. At the base, wheatgrass, English moss, and ferns were adorned with tiny faux ladybugs.
—Mark Mavrigian
Related Stories
Decor Ideas Bloom at Macy’s Flower Show
Macy's Robin Hall