The Women's Wear Daily Beauty Summit took place at Metropolitan Pavilion on May 21 and 22. And though the 280 attendees—a mix of C.E.O.s, presidents, and senior retail beauty-brand executives—are used to working with bold new colors, the meeting itself had a sleek, all-white design from Shiraz Events. At breakfast, guests sat in clear Miro chairs at communal tables topped with white linens. The floral arrangements were simple birch vases holding cobble moss balls.
"WWD aims for all summits to have an environment that is 'digital, modern, and global,' so we chose to work with the space at hand and create a futuristic aesthetic by the use of all white," said Brian Hanley of Shiraz. "In addition, there were several sponsors positioned throughout the room, so we wanted to keep a white base to allow for their collateral and various branding strategies to pop."
