Sunglass Hut's Summer Block Party Puts a Pool on the Sidewalk

By Rose Chevalier June 28, 2012, 6:01 PM EDT

Photo: Sara Jaye Weiss

Sunglass Hut Block Party
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To build buzz around its summer tour series, Sunglass Hut hosted a block party on Thursday, June 21. Produced by Relevent's Tony Berger, the early-evening shindig, held inside and around the Cooper Classic Collection gallery, spanned an entire West Village block and included a pool built on the sidewalk, games, and traditional barbecue fare. 

A week prior to the event, a branded mobile truck and pop-up shop cruised around New York giving consumers a chance to try on and purchase eyewear. The tour's first stop was in Miami last month, to celebrate the opening of the largest outpost in the country, and on Saturday, the promotion will make its third stop, in California at Santa Monica's Third Street Promenade.

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