The Super Bowl, the N.F.L.'s biggest game and one of the country's most influential annual sporting events, draws hundreds of thousands of sports fans, media, and celebrities. Accordingly, the big game's host city, which changes every year, gets a few days in the spotlight—and a huge influx of tourist traffic. Brands such as Playboy, Bud Light, and ESPN cash in on the buzz, staging lavish activations and attention-grabbing events throughout the weekend. The 2017 game took place at NRG Stadium in Houston on February 5; here's our archive of Super Bowl coverage through the years.
San Francisco 2016
New Orleans 2013
Super Bowl Parties Kick Off With Concerts and Customized Gifts From Pepsi, GQ, and Dockers
Although brands like ESPN the Magazine and Maxim will host Super Bowl XLIV parties beginning tonight, others staged events earlier in the week. The celebrations began on Tuesday with N.B.A....