Two Target bull's-eye topiaries were on display on the rooftop at 620 Loft & Garden at Rockefeller Center.
Photo: Courtesy of LaForce & Stevens
David Stark Designs set up the rooftop garden as a picnic using Adam Lippes blankets, pillows and travel bags, and also added woven baskets and charcuterie platters.
Guests were encouraged to chat and enjoy their beverages and hors d'oeuvres picnic-style on plaid blankets from the collection, while listening to jazz music from a three-man band.
Picnic baskets held Adam Lippes blankets and thermoses.
The inside of the venue resembled a cozy living room and study, with Adam Lippes furnishings and tableware adorning the chairs and walls. Sections of the interior were covered in bookshelf wallpaper that depicted books with the Target bull's-eye.
The collection's hashtag, #AdamLippesforTarget, was featured on bottles of liquor that were displayed on the collection's drink trays.
Models dressed in the fall collection's apparel were part of the event environment.
American Express, Pandora, HP, Playboy, and other big-name brands engaged consumers with photo-worthy activations, wellness treatments, and musical entertainment.
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