Target Turns MyHouse Into Logo-Filled Artist's Residence for Enrique Iglesias Album Release

By Alesandra Dubin July 13, 2010, 1:06 PM EDT

Target and Enrique Iglasias Album Release Party
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In celebration of its partnership with Enrique Iglesias and the release of his new studio album, Euphoria, Target hosted a release party for the deluxe version of the collection, which is newly available at its stores and online as of July 6. The event took over MyHouse and played on the nightspot's residential theme to evoke the artist's own home.

For the fourth time, Target's team, led by Minneapolis-based event marketing exec Dayna Johnson, enlisted marketing agency Project 2050 to execute the album release party, the first in Los Angeles. (Previous Target release events have included parties for Q-tip and Robin Thicke.) Wendy Creed Productions handled decor and production.

Guests followed a custom black runner into he club, where decor elements had a homey feel. The living room area glowed with floating candles in glass hurricanes. A wall of photos of Iglesias served as a focal point, and other framed photos—including an old Iglesias family snapshot—completed the look. Target logos showed up in home decor items like throw rugs and pillows, and bull's-eyes worked their way into the concrete lattice of the entry wall and columns surrounding the dance floor. A wall of TV screens over the bar showed videos from the new album, and a pattern of bull's-eye gobos cast a red glow over the patio space. 

Guests snacked on Kobe burgers from the grill and freshly baked cookies from the kitchen. DJs Ruckus and Tony Touch spun for the crowd.

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