Target Courts Families at the High Line's First Street Festival

To kick off the new park's first season—and the structure's 75th anniversary—Target teamed up with Friends of the High Line for a family-friendly street fair.

By Michael O'Connell July 14, 2009, 4:16 PM EDT

The Hungry March Band

Photo: John Minchillo for BizBash

Target High Line Street Festival
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Crowds waiting to gain entry to the crowded High Line Park Sunday afternoon had more than enough to keep them distracted right on Gansevoort Street. Target sponsored a street fair in honor of the newly opened structure, bringing in musicians, performers, and the world's largest lemonade stand.

Target's community relations team worked with Friends of the High Line and New York production firm Usual Suspects to throw the daylong party on one of the city's first clear-skied Sundays of the summer. In addition to officially celebrating last month's opening of the structure to the public, the festivities also marked the tenth anniversary of Friends of the High Line and the 75th anniversary of the elevated track itself.

On deck for the five-hour festival was a lineup of performers that included local groups like the Hungry March Band and Michael Arenella and his Dreamland Orchestra. Children were treated to free face-painting and balloon sculptures, while adults took in cider-making demonstrations and T-shirt silk-screening stations. Other free activies planned for the High Line this summer include scavenger hunts, readings, and architectural tours.

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