Target's Polka-Dotted Invitations

February 7, 2001, 12:00 AM EST

To invite guests to a party announcing that Target will carry a line of clothing from Mossimo, the retailer sent a box with a polka-dotted Mossimo raincoat and shirt. At the event, the dot theme was carried through the decor, and the PR people and servers wore the coats.

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