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FEATURE

The 15 Most Innovative Meetings 2016

The conferences, trade shows, and expos in North America that are thinking differently about how and why we gather.

By Mitra Sorrells & Martha C. White October 17, 2016, 7:00 AM EDT

Illustration: Carolyn Bouchard

Savvy planners are in a continual search for new and effective solutions for their meetings, trade shows, and conferences. For our annual list of the most innovative meetings, we sought to uncover the most interesting and inspirational work from diverse industries. Whether through a cutting-edge strategy to understand attendee behavior, an original way to design the event’s layout, or a thoughtful process to achieve diversity, these hosts demonstrate how to keep events relevant and engaging to their target audiences.

1. Google I/O

2. Greenbuild International Conference & Expo

3. Institute of Food Technologists Annual Meeting & Food Expo

4. Social Media Marketing World

5. Dreamforce

6. South by Southwest

7. Marriott Sales, Marketing, Revenue Management, and Event Management Conference

8. Social Capital Markets Conference

9. Summit at Sea

10. C2 Montréal

11. Sapphire Now

12. Microsoft Worldwide Partner Conference

13. Collision

14. Engage!16

15. Code Conference

Last year's list

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