The 15 Most Innovative Meetings 2017

The 15 most innovative meetings and what you can learn from them.

By Mitra Sorrells & Martha C. White October 31, 2017, 7:01 AM EDT

Illustration: Cornelia Stiles and Carolyn Bouchard

For planners who produce conferences, trade shows, meetings, or other face-to-face events, the challenges today may be greater than ever. The attention span of their target audiences is fragmented thanks to the profusion of apps, software, and other technology tools that keep them constantly connected—and swiping left on anything that doesn’t immediately captivate them. To prevail in this demanding environment, smart planners are shaking up their events, adopting new formats, and testing new strategies to stimulate meaningful and memorable experiences. Here’s a look at the 15 most innovative meetings across North America.

1. C2 Montréal

2. Airbnb Open

3. South by Southwest

4. Google I/O

5. Oracle OpenWorld

6. NewCo Bay Area Festival

7. P.G.A. Merchandise Show

8. Hamptonality Unleashed 2016 Happiest Huddle Ever

9. Worldz

10. National Association of Realtors Conference

11. #BlogHer17

12. New Cities Summit

13. The Nantucket Project

14. Cisco Live

15. SwimMiami

This story originally appeared in BizBash’s Fall 2017 issue.

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