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The Best Music Festival Experiences of 2017

By The Trade Group January 10, 2018, 10:36 AM EST

There was a time (for simplicity’s sake, we’ll just call it “the early ‘90s”) when it took no thought to sponsor a music festival. A brand could slap some banners around the stage, throw a logo on the back of a ticket, and they’re done. That was all well and good – except for the ...

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