The Makeup Show's New Social Media Strategy Increases Face Recognition Among Attendees

By Jenny Berg June 15, 2012, 12:54 PM EDT

Through the campaign, Makeup Show attendees upload photos of themselves holding signs to social media platforms. The signs indicate names, titles, and have the phrase "Meet Me at the Makeup Show."

Photo: Courtesy of The Makeup Show Chicago

To help some 4,000 industry pros connect at Metropolitan Event and Production's Makeup Show in Chicago, organizers have implemented a new social media strategy called, appropriately, “Meet Me at the Makeup Show.”

“We've found that a lot of people would like to network and meet others during the Makeup Show and create new relationships,” said the show's vice president and co-owner, Shelly Taggar. “This idea brought networking and face recognition to a new level.”

For the past two weeks, Taggar and her team have encouraged attendees of all stripes—anyone from makeup artists to educators, brand reps, and staffers—to upload photos of themselves holding signs that showcase their names and show affiliations to Instagram, Twitter, Tumblr, and Facebook. Taggar and her team have been collecting the photos and compiling them into one album on the show's Facebook page. Images will also be printed out and hung at the entrance to the show at Chicago's Venue One.

By the time the show begins Sunday, Taggar expects that the campaign will have inspired 200 images and 500 Tweets, which will continue to build throughout the show. The show, with exhibits from more than 60 beauty brands, ends Monday.

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