EVENT INNOVATORS 2012

The Top 10 Event Brands 2012

By Jenny Berg, Alesandra Dubin & Anna Sekula March 14, 2012, 6:30 AM EDT

With fresh experiential campaigns, these 10 companies strike the right balance between making an impact on consumer consciousness and maximizing revenue. The lineup spans multiple sectors, from beverage and sports brands to a Web-based retailer and a video game maker, showcasing brands responsible for some of the most influential efforts of the past year as well as ongoing projects that build a solid foundation for future endeavors.

#1 Coca-Cola
#2 Target
#3 Red Bull
#4 Activision
#5 Adidas
#6 American Express
#7 Mercedes-Benz
#8 ESPN
#9 Patrón
#10 Gilt Groupe

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