The Man Behind the AP Daybook

January 17, 2001, 12:00 AM EST

The New York Times wrote a story about one of the most influential people in special events: Tom McElroy, the Associated Press editor who puts together the AP daybook, the schedule of daily events in the city that often determines which events get covered by the press. (One publicist warns, “If we do not get on it, it is usually our own fault. You need to follow up. A fax is not enough.”) He usually passes on lots of ”blatant promotional events,” but McElroy has a heart. “Even on a busy day I try to put some little nonprofit on that cannot afford a big public relations firm,” he says. One tip: “Anything with the Jets or the Mets gets put on.”

Posted 01.17.01

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