This Week in Los Angeles: 3 Musketeers’ Wall of Positivity, Hulu's Out-of-This-World Premiere, Emmys Catering Pics

West Coast bureau chief Claire Hoffman recaps the week's biggest event news.

By Claire Hoffman September 14, 2018, 7:16 AM EDT

At Variety’s Power of Young Hollywood event, sponsor 3 Musketeers created a #ThrowShine photo op, where celebrities including 14-year-old actress Peyton Elizabeth Lee posted messages of encouragement for their peers. The event, which honors entertainers under the age of 25, was held on August 28 at the Sunset Tower Hotel; additional sponsors included H&M.

Photo: Stewart Cook for Variety

Welcome to BizBash’s new Los Angeles-based column, where West Coast bureau chief Claire Hoffman recaps the week’s biggest local news. Got a tip? Get in touch!

In Case You Missed It
We took a look at BOLD Beverly Hills, a monthlong experiential campaign that generated a whopping 280 million social impressions for the city. We also posted some truly drool-worthy pics of the small plates being served at the Emmy Awards' official after-party on Monday night. (Warning: Don't read while hungry.)

In the News
To celebrate the Los Angeles Philharmonic’s new season, colorful projections will be mapped on the exterior of the Walt Disney Concert Hall from September 27 to October 6. Curbed Los Angeles: “While designing the concert hall, [Frank] Gehry had imagined that L.A. Phil concerts would be projected live onto the building’s metallic exterior, giving Angelenos inside the concert hall and outside the chance to see the Philharmonic play.”

Serena Williams, Tobey Maguire, and Salma Hayek will serve on the host committee for the inaugural Frieze L.A. contemporary art fair. The Hollywood Reporter: “The influential London-based art fair launches its first West Coast event in February. … Among the fair's nearly 70 exhibitors, about one-third are homegrown L.A. galleries, the rest headquartered in other major art cities."

More than 230,000 people attended the L.A. County Fair over Labor Day weekend, marking the best opening the event has had in more than five years. Los Angeles Daily News: “Officials have made numerous changes to make the event more affordable for families. Fair officials also created a specific discounted day for Los Angeles County residents. In a news release, officials credited L.A. County Day with helping boost attendance to more than 90,000 for Sunday.”

Moves & Milestones
Marketing agency Anthemic has named Randy Bookasta head of music and culture, where he’ll lead talent and culture partnerships. He’ll also serve as co-publisher and editorial director of Flood magazine. 

Venue Buzz
James Beard Award-winning chef Jessica Largey’s highly anticipated Simone is opening September 20 in the Arts District. The restaurant will serve produce-driven, California-inspired fare in a stylish, “industrial-deco” space designed by Deirdre Doherty. For events, there’s the 25-seat bar dubbed Duello, plus a six-seat chef’s table and a 75-seat dining room filled with handmade brass chandeliers. Two private dining rooms seat 12 and 24 guests, respectively. 

“This is going to be a weird party.”
—Jimmy Kimmel, in a tweet about an upcoming fund-raiser hosted by Mayor Eric Garcetti that aims to raise $1 million for Democratic candidates in 10 states. Kimmel will M.C. and DJ Khaled will perform at the September 25 event at Avalon Hollywood.

On the Scene
We checked out the premiere of Hulu's space drama The First, which was appropriately held at the California Science Center underneath the Endeavor space shuttle. It's the first streaming service to ever do a premiere at the museum.


The premiere party for @hulu’s new space drama “The First” takes place at the California Science Center under the space shuttle Endeavor. On-theme touches include liquid nitrogen ice cream and books about Mars. #bizbash #bizbashla

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What's Next 
The Emmys, of course! The 70th anniversary of the award show takes place on Monday at the Microsoft Theater. Stay tuned for our roundup of the biggest parties—including the HBO after-party, which will be designed by Billy Butchkavitz for the 20th consecutive year and will have a “Garden of Eden” theme.

The entertainment industry events don't slow down after that, with Film Independent's L.A. Film Festival kicking off on September 20. Previously held in June, organizers moved the festival to September in order to get more attention for the lineup of artist-driven films.

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