Picking our Top 10 Most Innovative Brands was no easy feat in a time when more and more companies are investing in experiential marketing and continuously raising the bar when it comes to live events and activations.
So this year, we wanted to shake it up a bit and recognize seven additional brands doing great work. While these companies didn't quite crack our top 10 this year, their efforts so far show a commitment to boundary-pushing experiential events. We're excited to see what they have coming down the pipeline.
Click through the slideshow to see our unranked list of brands to watch.
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