FEATURE

Top 40 Event Designers 2017: Bill Heffernan

The Chicago-based Heffernan shares his design aesthetic.

April 25, 2017, 5:10 AM EDT

Bill Heffernan

Photo: Courtesy of HMR Designs

Heffernan founded the Chicago-based event design and production company HMR Designs in 1979 and now serves as its creative director. The company designs around 100 corporate, nonprofit, and social events a year. Heffernan recently oversaw the design of a four-day wedding in the Irish countryside, as well as a holiday event that featured decor with black-and-white pen illustrations in the style of Cecil Beaton.

On his design aesthetic: “My design aesthetic is to reimagine a space or event to produce a new and unexpected design, push the limits of convention and expectation, and then acutely edit elements to reduce the overall effect to its purest form possible.”

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