Top 40 Event Designers 2017: Colin Cowie

The New York-based Cowie shares how to appeal to guests' senses.

April 25, 2017, 4:25 AM EDT

Colin Cowie

Photo: Courtesy of Colin Cowie Lifestyle

After starting out with just $400 and a small catering company, Cowie has become one of the most recognized and in-demand designers in events. As C.E.O. and C.O.O. of Colin Cowie Lifestyle in New York, he oversees three facets of its events arm: entry-level event production, signature services with his personal involvement, and haute couture multimillion-dollar events, which all add up to 40 to 60 events a year. Plus, he recently launched F.O.O.D. Inc., a high-end catering and hospitality company.

On his design philosophy: “My design always starts with the DNA of a particular product, a venue, or a couple, then I take you on a journey by playing to the senses, by adding to what you smell, touch, taste, see, and hear.”

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