After forming a creative partnership during their time at Paper magazine (Balestrieri as the creative director of its marketing arm, ExtraExtra, and Tadini as the fashion and market director of the publication), the duo set out on their own, forming the Gathery. The New York-based marketing agency, whose clients include Target, American Express, and Starwood-Marriott, has become known for its forward-thinking design of primarily corporate and brand events.
Tadini, on the Swarovski x C.F.D.A. event (pictured, in slide show): “The contrast between such a stately environment and a luxurious take on carnival staples bedazzled in Swarovski was not only my favorite part of the design, but certainly what made it fresh and surreal.”
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