Top 40 Event Designers 2017: Steve Bales

The Atlanta-based Bales shares why all events should have a "wow" factor.

April 25, 2017, 4:00 AM EDT

Steve Bales

Photo: Courtesy of Bold American Events

Bales founded the design and production division of Atlanta-based event company Bold American Events in 2003, where he specializes in creating layered atmospheres that highlight color and texture. The theatricality of his work is inspired by his early career as a performer. In the past year he has designed more than 250 events for clients including Delta Air Lines and AT&T, as well as the grand reopening of the event space Southern Exchange.

On his design philosophy: “I believe the design should be approachable and always have at least one ‘wow’ factor. I also believe that we should not see things as they are, but what they could be.”


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