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EVENT INNOVATORS 2013

Top 50 Innovative Event Pros 2013: Jordan Fogle

The C.E.O. of the Mint Agency specializes in creating buzz-generating brand experiences at film festivals around the world.

By Jenny Berg June 12, 2013, 7:00 AM EDT

Jordan Fogle, C.E.O., the Mint Agency

Photo: Caitlan Cronenberg

Based in Toronto, the Mint Agency specializes in marketing, events, branding, and PR. Jordan Fogle, 35, is known for bringing buzz-generating brand activations to film festivals such as Sundance and Cannes. In September 2012, the company produced some 30 activations and events at the Toronto International Film Festival.

For some events, Fogle and his team created cross promotions that paired brands with festival films. “We matched The Perks of Being a Wallflower, a film about high school students, with Vitaminwater, due to the fun and youthful nature of the film and the brand,” Fogle said. At the event, which served as an after-party for the film’s premiere, the focal point was a giant, Lite-Brite-style wall that used the colorful juice bottles as pegs. Overall, the Mint Agency’s promotions for the festival generated more than 350 million media impressions in the U.S. and in Canada.

“Jordan has an amazing ability to create unique and engaging brand experiences, partnering top-tier organizations with phenomenal content,” says Mint Agency vice president Euan Lampitt. “Jordan and the Mint Agency focus not only on strategy and execution but also on how the message will live on well after the activation.”

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