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EVENT INNOVATORS 2013

Top 50 Innovative Event Pros 2013: Kelsey & Mike Sheofsky

The co-founders of Shelter Company are putting an elegant twist on camping.

By Jenny Berg June 12, 2013, 7:00 AM EDT

Kelsey and Mike Sheofsky, co-founders, Shelter Company

Photo: Mel Barlow

With their San Francisco–based company, Kelsey and Mike Sheofsky, both 32, offer corporate retreats that put a high-end spin on wilderness adventures. Servicing weddings, product launches, and other events, the couple provides what it calls “pop-up, luxury camping experiences,” mostly in California.

Roomy, elegant tents are fully furnished, and beds are swathed in 400-thread-count sheets. On campgrounds, there’s a “library tent” stocked with books and games, while ­lounges provide group seating. Staffers can also set up fully stocked bars and beauty ­stations and plan wine tastings and outdoor movie nights.

The idea started when they were canoeing in California’s Tomales Bay. When Mike asked Kelsey—who spent six years as a wedding and event planner—why more events didn’t take place in the area, she said there were too few lodging options. “A lightbulb went off,” she says. “There was a need for nontraditional accommodations that no one was addressing.”

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