Television network Ion created a custom truck that served up wraps for breakfast, lunch, and dinner to consumers in New York. Depending on the time of day, the menu ranged from egg wraps to Nutella-infused dessert wraps. While waiting for their food, guests could preview this season’s five original holiday movies on the side of the vehicle and snap a quick photo with one of the stars. The activation, produced by the Michael Alan Group, started its journey near Columbus Circle, venturing to Midtown, and then finishing up in the Flatiron district.
Photo: Antoine Thomas/the Michael Alan Group