TREND SPOTTED

Trend Spotted: Neon Logos Are Having a Moment

From feminine to urban looks, neon signage is right on trend.

By Alesandra Dubin April 10, 2017, 7:15 AM EDT

Photo: Sean Twomey/2Me Studios

While neon details have decked events for decades, the bold look is experiencing a particularly strong moment right now. Neon branding in the form of logos, brand imagery, and more has been popping up at events around the country in recent months, achieving looks from edgy yet feminine to distinctly urban—to a hybrid of both. Take inspiration from these nine ideas for neon branding from Coach, Svedka, and other companies and nonprofits.

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