Trend Spotted: Giving Security Wristbands an Upgrade

By Anna Sekula November 23, 2011, 8:45 AM EST

Photo: Liz Worldly

Event marketers are replacing plastic and paper wristbands with more attractive entrance accessories that double as keepsakes.

Bulgari’s “Little B” bracelet, designed with the luxury brand’s iconic logo, did double duty at a Los Angeles fundraiser in January, providing the 250 guests with a pass for security checkpoints and an on-brand gift.

Lapel pins—a pair of miniature flags—complemented the posh aesthetic of the June 21 opening of Mercedes-Benz’s Manhattan dealership and the tailgate party across the street.

In keeping with the spirit of its flea-market-style event, attendees at Travel & Leisure’s Global Bazaar in September were given traditional Brazilian wish bracelets: colorful ribbons tied around the wrist.

American Express invited card holders to a private lounge at the New York City Wine & Food Festival’s Grand Tasting in October. Each visitor got a leather bracelet with a pendant of the brand’s logo attached, enabling them to enter and exit as often as they liked.

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