Trend Spotted: Record-Breaking Events

By Anna Sekula September 27, 2011, 8:45 AM EDT

The world’s largest piñata, from Mars Chocolate

Photo: Jim Shi

Lately the hot V.I.P. to have on a guest list appears to be a Guinness World Record adjudicator. Recent record-breaking efforts include Mars Chocolate North America building the world’s largest piñata inside New York’s 69th Regiment Armory for the one-year anniversary of its M&M’s Pretzel candy, Country Music Association festival sponsor Gildan fabricating a 283-foot-long T-shirt in Nashville, and Groupon promoting its dating site Grouspawn with the biggest speed-dating event at Chicago’s Paris Club.

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