Understanding the Festival Generation and the Need for Live Experiences

At the Event Innovation Forum in Los Angeles, Rehan Choudhry discussed how events are important opportunities for live person-to-person engagement, and why he founded the Life is Beautiful festival.

July 22, 2014, 7:00 AM EDT

Events are more than decor, design, and programming. In today’s world of heightened social interaction fueled by advances in technology, events have become much-needed opportunities for live human engagement. At the Event Innovation Forum—Los Angeles on June 19, Aurelian Marketing Group's C.E.O. and the founder of the Life is Beautiful festival, Rehan Choudhry, shared why his Las Vegas festival is about more than just selling tickets, but rather about understanding why people gather at festivals in the first place.

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