NEW YORK The 50th anniversary of the U.S. Open took place August 27 to September 9, drawing tennis fans to Flushing, Queens, to see Serena Williams, Venus Williams, Novak Djokovic, Rafael Nadal, and more tennis superstars take to the court. The tournament's landmark anniversary was highlighted by the completion of the $600 million transformation of the U.S.T.A. Billie Jean King National Tennis Center. The five-year renovation included revamps to 90 percent of the venue's grounds, rebuilds of most tournament courts, and a new roof structure over Arthur Ashe Stadium. Additionally, the United States Tennis Association worked with design firm Chermayeff, Geismar & Haviv to create a new U.S. Open logo to mark the anniversary.
As with previous years, U.S.T.A. and sponsors engaged with fans throughout the tournament with interactive experiences tied to the sport, held both on site and at various locations in Manhattan. Here's a look at some of the buzziest event highlights, including an opening night performance by Kelly Clarkson, an augmented-reality experience from American Express, and a first-time tech-fueled activation from I.B.M.