In the competitive world of corporate logos and branding program design, it is crucial to embrace new technologies and stay on the cutting edge of design ideas. Without an effective branding and logo program, a large percentage of revenue can be lost to competitors. And given the constant barrage of messages aimed at consumers, your image and brand must stand out—it may be the only thing that grabs the customer’s attention.
This is particularly true at trade shows, exhibitions, corporate meetings, in themed retail environments, corporate facilities, and other company venues and events. When it comes to this type of branding, innovation, and creativity, David G. Breen, VDA Productions founder and principal designer, is at the head of the class and leading the way in the field.
VDA Productions goes beyond today’s trends with a new design process: Deconstructed Dimensions. VDA, the leader in 3-D designs, is showing the marketing world that logos do not have to be restricted to the original 2-D design. Companies can now take their branding effort even further with Deconstructed Dimensions.
A Deconstructed Dimensions design logo can be separated into multiple layers, pulled apart, and dimensionally reconstructed to give a very new, innovative, stimulating, and creative design while still staying true to the original message of the brand. Unlike the traditional logo, the Deconstructed Dimensions design is visually dynamic and engaging. A new layer of excitement and interest is added and target audiences are enticed to pay more attention to the brand and logo. The dynamic approach increases audience awareness of the brand, making the visual connection as powerfully as Nike is identified by the swoosh.
“We want to offer innovative designs for specific clients, clients who always get results from unique products, not cookie-cutter designs,” says Breen. “We want to be bold while our competitors are leaning italic.” This motivation to always lead the pack or be at the head of the branding class is the foundation of VDA's success.