VENUE: Tech-Savvy E*Trade Center

July 9, 2001, 12:00 AM EDT

Imagine your corporate logo dancing across hundreds of monitors: The E*Trade Center--a potential branding mecca--has hundreds of laptops and computers scattered throughout four floors fully wired with high-speed DS3 Internet access. And 109 high-resolution plasma screens fill the building's meeting spaces and even the bathroom stalls. During the day, the 30,000-square-foot, polished glass and steel building is a high-tech playground for the public, filled with information about banking and investing. But for evening events, the center offers two floors of large airy spaces that can be used for receptions for several hundred people and a wired lecture hall in the cellar for presentations for about 85. Smaller sections of the venue, like the live broadcast studio or the 35-seat seminar room, can be used during the day for meetings and presentations. --Samantha Melamed
Posted 07.09.01

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