Call Sheet #157: Events Drive Ad Growth, Marketing Trends for 2012, New Meetings App

BIZBASH CALL SHEET — #157 — Tuesday, 12.06.11

Compiled today by Chad Kaydo and Jana Schiowitz in New York
Feed the Sheet: [email protected]
Subscribe: http://info.bizbash.com/callsheet.html  

* INCOMING *

1. EVENTS HELP AD GROWTH: Forecasters predict continued growth in U.S. and global advertising in 2012, boosted by big events like the 2012 London Olympic games, European soccer championship, and the U.S. presidential election. The Hollywood Reporter:
http://bit.ly/tq6RDk

2. TOP MARKETING TRENDS: Mat Zucker, C.E.O. of OgilvyOne Worldwide, highlights this year's top 10 marketing trends that will continue into 2012. Made in the U.S.A. campaigns, like Chrysler's Detroit ad, is at the top of the list, followed by sustainability and brand editors. The Faster Times:
http://bit.ly/s5t2Wc

3. TICKETFLY'S NEW PARTNERSHIPS: The company has partnered with Zimride to help concert-goers find carpools to events after purchasing tickets online, helping spectators reduce their environmental impact while giving them more event access. The service will be tested at Coachella in April, followed by Bonnaroo, Sasquatch, and Outside Lands. Ticketfly also announced Monday collaborations with Aloompa and Intellitix to offer radio frequency identification authentication of tickets and passes, ticket scanning, and box office tools. VentureBeat:
http://bit.ly/uZzIXQ

4. MEETINGS APP LAUNCH: TeamViewer announced the release of its new, free iOS app for joining online meetings Monday. TeamView for Meetings for the iPad, iPhone, and iPod touch will allow users to join an online meeting with full Web conferences at anytime. Features include an integrated pointer function to draw attention of the presenter, chat messaging, and an integrated conference call option.
http://bit.ly/hKgInw

* MENU INSPIRATION *

The New York Public Library is displaying an extensive collection of more than 40,000 menus from D.C. restaurants dating back to 1840, including dishes served at events like the Central American Peace Conference in 1907 and a dinner held in honor of President Theodore Roosevelt. The Huffington Post:
http://huff.to/vm2ks1

* BLOGGED *

Jeff Hurt explores emotional targeting in event marketing materials:
http://bit.ly/swJQxP

* LOCAL NEWS *

BOSTON: The Commonwealth Shakespeare Company is staging its first major campaign to attract corporate sponsors. "The reason we've decided to look for major sponsors now is that the financial climate is improving and corporations are no longer choosing between sponsorships and layoffs," said artistic director Steven Maler. BostonHerald.Com:
http://bit.ly/rApdQb

A New Year's Eve celebration aboard Boston Harbor Cruises' vessel Majesty will include dinner catered by Talk of the Town, a champagne toast, party favors, and a DJ.
http://bit.ly/ZDl0g

CHICAGO: The Business Marketing Association is now accepting submissions for its first showcase of corporate social media campaigns in b-to-b marketing. Winners will be highlighted at the association's Innovator's Luncheon February 2.
http://bit.ly/ssbW

Rebar at Trump Chicago will host a New Year's Eve celebration with a "Land of Oz" theme, with flowers by Heffernan Morgan Ronsley, music by DJbronze, and thematic desserts by pastry chef Sarah Kosikowski.
http://on.fb.me/vSCY2c

3D Exhibits, an exhibit and event design, fabrication, and management agency, has launched a four-person Automotive Industry Team headed by senior account director Jerry Kern.
http://bit.ly/ssdsVr

Marzano's is now open in McHenry. The pizzeria has three event spaces, which can accommodate 10 to 100 guests. In the warmer months, an enclosed patio space will open with its own bar, two TVs, and a fire pit.
http://bit.ly/s3knhN

LAS VEGAS: Mashable is hosting its MashBash at the new 1OAK Nightclub in the Mirage Hotel and Casino January 11. The party honors the winners of the Mashable Awards.
http://on.mash.to/sHaf23

LOS ANGELES: The Westwood W Hotel pool deck has been transformed into a wintery atmosphere with an ice skating rink and rink-side cabanas by event producer Chad Hudson. L.A. Times:
http://lat.ms/uqoDqH

MIAMI/SOUTH FLORIDA: The Miami Taste of Brickell Food and Wine Festival presented by the Continental Group is March 24-25
http://bit.ly/f8pl7v

NEW YORK: Thor Equities is planning a retail, hotel, and residential development for Midtown. The developer also has plans for a retail project in Coney Island. Wall Street Journal:
http://on.wsj.com/v9EvES

UBS kicked off its 39th Global Media & Communications Conference Monday with opening remarks from Aryeh Bourkoff, vice chairman and head of UBS Americas Investment Banking.
http://bit.ly/su6nEq

Mads Refslund, the chef behind acclaimed Copenhagen restaurant Noma, will head up the kitchen at Acme, a bistro-style eatery opening in SoHo this month. The Huffington Post:
http://huff.to/rWTDcC

S.O.B.s will be the home of Soul Sessions New York, an intimate live concert series. Participating artists include Jamie Foxx, Ne-Yo, and Brian McKnight. Sacramento Bee:
http://bit.ly/tbFa9q

Euro RSCG Worldwide was named the public relations agency of record for beauty giant Coty Inc.
http://prn.to/tshlTk

Beth Hirschhorn has been promoted to MetLife Inc.'s executive vice president, global brand, marketing and communications. She was previously senior vice president and chief marketing officer. Crain's New York (subscribers only):
http://bit.ly/vwzh6c

The New York International Automobile Show will run April 6-15 at the Jacob Javits Center.

Celebrity Events Group is producing the "Loving Llanview" fan event to celebrate soap opera "One Life to Live" and its finale at the Westbury Theatre.
http://bit.ly/vlZbBD

ORLANDO: The Bach Festival Society of Winter Park presents its annual Christmas program December 10 at 7:30 p.m. and December 11 at 2 p.m. at Rollins College. The event features the Bach Festival Choir, Youth Choir, and selections from the "Nutcracker Suite." Tickets range from $20-$50.

TORONTO: Stock restaurant, scheduled to open January 31 in the Trump International Hotel and Residence, announced its culinary team yesterday, which includes executive chef Todd Clarmo, formerly of Canoe; chef du cuisine Paul Benallick, formerly of Auberge du Pommier; and sous chef Tommy McHugh, of Nota Bene. The restaurant will open on the 31st floor of the new Trump property with a terrace and private loft space.

WASHINGTON: The Jewish Film Festival continues through December 11 with more than 45 film screenings.
http://bit.ly/rRJBCB
 

YOUR NEWS: What are you doing? Tell us: [email protected]. 

With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, Carla Warrilow in Toronto, and Matthew Mogavero, Jana Schiowitz, Anna Sekula, Courtney Thompson, and Katherine Zoeller in New York.

BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com. 

Feed the Sheet: [email protected]
Subscribe: http://info.bizbash.com/callsheet.html

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