BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Venues & Destinations
  2. United States
  3. Boston

Hermès Launch Matches Food to Fragrance

A dinner party for new men's fragrance Terre offered a menu using the same ingredients as the product.

June 29, 2006

Hermès launched its new men’s fragrance, Terre, with a clean-looking, stripped down party at new Chelsea venue Lotus Space. The brand’s director of special events, Rory Hermelee, and visual director, Mark Coats, planned the event, where guests previewed the new scent during the cocktail hour by sampling hors d’oeuvres from Tentation Potel & Chabot that contained the same ingredients as the fragrance (cedar, grapefruit, pepper, flint, geranium). A model from T&L Events Inc./The Party Crew offered the nibbles from TwoSeven’s shiny metallic tables printed with the name of the ingredient.

Afterward, Tentation prepared dinner for 40 guests at a single long, white banquet table at the back of the room, topped with Hermès porcelain, Saint Louis crystal, and minimalist centerpieces of white roses and orange sand from Luis Collazo of Lotus. Tentation’s four-course menu included pumpkin-crusted Nantucket cod with risotto, pumpkin beurre blanc, pumpernickel croutons and lemon geranium leaves; and filet of beef au poivre with cedar roasted.phparagus and wild mushroom timbale with smoked pancetta—all based on the ingredients in the fragrance. During dinner, New York Sound & Visual projected the commercial advertising the fragrance onto the venue’s back wall.

—Alesandra Dubin

Related Stories

Escada Debuts New Collection—and New Venue

Hermès Puts Ushers in Horse Heads

Hermès and Hats Deck Central Park Ladies Lunch

Hermès launched its new scent Terre with a party at Lotus Space, where guests sampled hors d´oeuvres from Tentation Potel & Chabot that contained the same ingredients as the fragrance.
Hermès launched its new scent Terre with a party at Lotus Space, where guests sampled hors d´oeuvres from Tentation Potel & Chabot that contained the same ingredients as the fragrance.
Models from T&L/The Party Crew served hors d´oeuvres.
Models from T&L/The Party Crew served hors d´oeuvres.
Tentation prepared dinner for 40 guests at a long, white banquet table.
Tentation prepared dinner for 40 guests at a long, white banquet table.
Latest in Boston
One Kenmore Rooftop
Boston
11 New Venues in Boston for Spring 2025 Meetings and Events
Kimpton Marlowe Hotel
Boston
10 New Venues in Boston for Fall 2024 Meetings and Events
Post 1917 Steakhouse
Boston
11 New Venues in Boston for Summer 2024 Meetings and Events
Wyndhurst Mansion
Boston
11 New Venues in Boston for Spring 2024 Meetings and Events
Related Stories
DECO Productions created an Everglades-themed reception to celebrate the spring training season of the Boston Red Sox.
Boston
Boston Red Sox Get a Taste of Florida at Reception
E5593shauna 152
Boston
Planners of the Year: Planning Events for an Icon
Gap's bra bar inside the New York Fashion Week tents.
Boston
Gap Takes Bras on Tour
More than 150 attendees at the November meeting of the International Special Events Society's New England chapter entered the space through a neon-lit tunnel draped with sheer ISES-branded panels by Advanced Photographics.
Boston
Checking Out Boston's Event Crowd
More in Boston
Boston
11 New Venues in Boston for Spring 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Boston.
One Kenmore Rooftop
Boston
10 New Venues in Boston for Fall 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Boston.
Kimpton Marlowe Hotel
Boston
11 New Venues in Boston for Summer 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Boston.
Post 1917 Steakhouse
Boston
11 New Venues in Boston for Spring 2024 Meetings and Events
Take an inside look at these trending restaurants, resorts, meeting and event spaces, and more recently opened in Boston.
Wyndhurst Mansion
Boston
10 New Venues in Boston for Fall 2023 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Boston.
Raffles Boston
Boston
10 New Venues in Boston for Summer 2023 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Boston.
Blind Tiger Burlington
Most Popular
Event Design & Decor
‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala
Experiential Marketing, Activations & Sponsorships
Inside Motorola’s Bold, Multisensory Razr Launch Event
Sports
Laps, Luxury, and Logistics: Inside the 2025 Formula 1 Crypto.com Miami Grand Prix
Experiential Marketing, Activations & Sponsorships
Step Inside the First-Ever, Brand-Packed Ulta Beauty World Event
Experiential Marketing, Activations & Sponsorships
Get a Peek Inside These Star-Studded Beauty Events
Event Tech & Tools
Guest Column: Still Not Using AI for Events? Here’s What You’re Missing
Boston
10 New Venues in Boston for Spring 2023 Meetings and Events
Take a peek at these buzz-worthy restaurants, hotels, meetings and event spaces, and more recently opened in Boston.
The Lantern Lounge
Boston
12 New Venues in Boston for Fall 2022 Meetings and Events
Take a peek at these buzz-worthy restaurants, hotels, meetings and event spaces, and more recently opened in Boston.
MGM Music Hall at Fenway
Sponsored
Why You Should Book Your Next Event at Time Out Market
Time Out Market
Trust the experts to execute your next big bash in NYC, Miami, Boston, or Chicago.
Time Out Market
Boston
10 New Venues in Boston for Summer 2022 Meetings and Events
Take a peek at these buzz-worthy restaurants, hotels, meeting and event spaces, and more recently opened in Boston.
Blue Iris
Sponsored
3 Best Hotel Rooftop Decks in Newport, RI
Discover Newport
Take your meetings to new heights.
Top of Newport at Hotel Viking
Boston
10 New Venues in Boston for Spring 2022 Meetings and Events
Take a peek at these buzz-worthy restaurants, hotels, meeting and event spaces and more recently opened in Boston.
High Street Place Food Hall
Page 1 of 50
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.