Los Angeles / Southern California: Page 7

Los Angeles / Southern California
This Week in Los Angeles: Pandora's Mirrored Logo Sculptures, an Emmys Video Booth, a New Line of Furniture Rentals
West Coast bureau chief Claire Hoffman covers the week's biggest event news.
To launch its fall collection, Pandora jewelry worked with Abel McCallister Abel to paint an alley in downtown Los Angeles bright pink. Female graffiti artists, in collaboration with artist C. Finley, were tapped to paint a series of colorful wall murals; in an adjacent parking lot, guests at the August 28 launch event were welcomed by a giant, illuminated hashtag plus mirrored sculptures of the Pandora logo. An after-party took place in Hudson Loft, with catering by Patina and performances by Charli XCX and SZA.
Los Angeles / Southern California
10 New Los Angeles Venues for 2019 Fall Meetings and Events
The restaurants, hotels, conference centers, outdoor spaces, and more in Los Angeles suited for meetings and events this fall.
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Los Angeles / Southern California
This Week in Los Angeles: A Carnival Run by Comedians, Scooby-Doo's Birthday Party, Cannabis-Infused Bouquets
West Coast bureau chief Claire Hoffman covers the week's biggest event news.
Warner Bros. Consumer Productions hosted a 50th anniversary celebration for Scooby-Doo at its Burbank lot on September 13. The family-friendly event, produced in partnership with Movement Strategy, drew 350 people and included character appearances, face painting, a mural, and fun catering such as the 'Scooby Dooby Doo' hot dog from Pink's and the 'Scooby-Doo Loophole' churro from the Loop Churros. A cake took the form of the Mystery Machine van.
Los Angeles / Southern California
This Week in Los Angeles: Sephora's Inclusive Mosaic Wall, Pandora's Neon-Lined Freight Elevator, Updates on Hollywood Park
West Coast bureau chief Claire Hoffman covers the week's biggest event news.
The second edition of Sephora's Sephoria House of Beauty took place September 7 and 8 at the Shrine Auditorium and Expo Hall. The convention featured eye-catching activations and photo ops from beauty brands, plus meet-and-greets and master classes with beauty experts. A mosaic wall promoted the brand's 'We Belong to Something Beautiful' campaign, which promotes diversity and inclusivity; guests were invited to paste photos of themselves on the wall. Sephoria was produced by Mosaic North America, Hargrove, and VOX Productions.
Los Angeles / Southern California
This Week in Los Angeles: a Greenery-Filled Movie Premiere, Teambuilding With Classic Cars, Scenes From L.A Times' The Taste
West Coast bureau chief Claire Hoffman covers the week's biggest event news.
The Los Angeles premiere of The Game Changers, director Louie Psihoyos's new documentary on the rise of plant-based eating in professional sports, took place at the Arclight Hollywood on Wednesday night. A greenery-filled after-party featuring vegan catering was held at the Sunset Room, with production by Kate Mazzuca and flowers and plants by Floral Crush Studio.
Los Angeles / Southern California
This Week in Los Angeles: Bombay Sapphire's Crowd-Sourced Mural, 'It: Chapter 2's Spooky Red Carpet, the La Brea Tar Pits' Big Makeover
West Coast bureau chief Claire Hoffman covers the week's biggest event news.
Earlier this week, Bombay Sapphire launched its 'Painted by Everyone' art installation at Row DTLA. The project invites people around the country to log onto the gin brand's website and select a color and position on the canvas; robotic technology will then add it to the physical canvas. The 'social experiment,' as the brand calls it, is part of an ongoing #FindYourCanvas initiative focused on creativity. The painting will be displayed at next week's Other Art Fair L.A., where each participant will be credited as an exhibiting artist.
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Los Angeles / Southern California
This Week in Los Angeles: Amazon's City-Wide Stunt, a Tech-Infused Floral Exhibit, Previewing D23 Expo
West Coast bureau chief Claire Hoffman covers the week's biggest event news.
To celebrate The Marvelous Mrs. Maisel's 20 Emmy nominations, Amazon Prime Video brought 1959 prices to Los Angeles on August 15. The brand offered discounts at nearly 40 locations across the city, including 30-cent gas at a Chevron in Santa Monica, $40 stays at the Hollywood Roosevelt, and 50-cent movie tickets. Overall, a whopping 10,000 gallons of gas were pumped, 4,000 items were consumed at Mel's Drive-In, and 1,350 people got blowouts at Drybar. 'There were even fans who dressed up in '50s fashions to match the prices,' said Mike Benson, head of marketing for Amazon Studios, in a press release. 'We love creating fun experiences for our customers that connect them to our series in new ways, and ‘Maisel Day’ was a great success.”
Los Angeles / Southern California
This Week in Los Angeles: Creative Trade Show Booths, Canceled Emmys Parties, a Music Festival Run Entirely By Women
West Coast bureau chief Claire Hoffman covers the week's biggest event news.
Beautycon Festival L.A. took over the Los Angeles Convention Center from August 10 to 11 with speakers including Priyanka Chopra, Anastasia Soarer, Huda Kattan, and Ciara. The weekend marked the debut of #ialso, Beautycon's new partnership with Shopify providing resources for young entrepreneurs. There was also a vending machine that exchanged prizes for Twitter posts, plus the usual mix of creative, photo-friendly booths; check out some highlights here.
Los Angeles / Southern California
This Week in Los Angeles: the Emmys' After-Party Design, a Pop-Up Museum of Weed, a Table Made From 2,500 Peaches
West Coast bureau chief Claire Hoffman covers the week's biggest event news.
The 30,000-square-foot Weedmaps Museum of Weed opened on August 1 and runs through September 29. The photo-friendly space in Hollywood has a series of interactive rooms and exhibits aimed at upending stereotypes and stigmas, taking on topics such as racially disparate law-enforcement policies, the war on drugs under former presidents Richard Nixon and Ronald Reagan, the latest medical marijuana breakthroughs, and more. Weedmaps worked with creative agency Virtue and producers Let's Play Production on the project.
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15 New Products, Ideas & Trends for Your Next Event
From crowd-sourced art to milk-and-cookie shots to summery tabletop ideas, here's a look at some noteworthy products, companies, and ideas from BizBash Live: Los Angeles.
Art of Everyone turns the audience into the artist. Essentially, a 'conductor' stands behind a large canvas and begins outlining an image using a laser pointer. Participants stand on the other side of the canvas and apply paint by following the laser. The result is a high-quality work of art crowd-sourced by attendees. Art styles can range from portraits to abstract to landscapes and still lifes. Art of Everyone has appeared at events such as the World Business Forum and Content Marketing World, and has also created public activations for brands around the U.S.
Los Angeles / Southern California
This Week in Los Angeles: An Upside-Down Photo Op, a Tree Made of Paper Swans, Two Top PR Firms to Merge
West Coast bureau chief Claire Hoffman covers the week's biggest event news.
The Museum of Illusions in Hollywood has opened a new permanent exhibit called the Upside Down House. Seven rooms—including a bedroom, a kitchen, and a living room—offer colorful, interactive photo ops where guests appear to be hanging from the ceiling.
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