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VidCon 2018: 26 Colorful Ways Brands Targeted Generation Z

At the ninth edition of the online video conference, brands such as Facebook, Twitter, MTV, and YouTube created eye-catching, interactive booths and lounges.

By Claire Hoffman July 10, 2018, 7:00 AM EDT

Photo: Courtesy of MKG

The ninth edition of VidCon—the first since the online-video convention was acquired by Viacom earlier this year—drew 30,000 fans, video creators, and industry attendees to the Anaheim Convention Center June 20 to 23. 

The three-day event, a new addition to BizBash's list of Southern California's top 100 events, was made up of Q&As, screenings, and workshops with executives from Instagram, Facebook, YouTube, and more, plus the biggest up-and-coming online video stars.

Founded by popular young-adult author John Green, the convention naturally draws a teen-heavy crowd of fans. Brands capitalized on the Generation Z-heavy audience by creating colorful, interactive, social-media-worthy booths, lounges, and activations.

Here’s a look at how Facebook, MTV, Twitter, Snapchat, YouTube, and other big-name brands drew attention at the convention center.

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