Video: Gatorade Created a VR Football Game With Peyton Manning Focused on the Importance of Hydration

By Adweek January 12, 2018, 4:29 PM EST

To help high school athletes understand the importance of hydration on and off the field, Gatorade has created a virtual reality football training game starring Peyton Manning. This week at the Consumer Electronics Show in Las Vegas, Gatorade and its agency partner OMD previewed “Beat the Blitz,” which used Microsoft’s holographic technology to capture Manning in VR and let players learn from the five-time NFL MVP.

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