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Video: Event Innovator Alison Bossert on How Sony Gets Press Attention at Film Premieres

March 9, 2012, 8:00 AM EST

We'll announce our 2012 Event Innovators—the 66 most innovative people in events right now—on March 14. As a sneak preview, here's a video interview with Sony Pictures' senior vice president of special events, Alison Bossert, detailing how film premieres have changed and her strategy for turning red carpets into press opportunities and spectators into participants.

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