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EVENT INNOVATORS 2012

Video: Event Innovator Billy Melnyk on Bacardi's Facebook-Curated Events

March 14, 2012, 6:30 AM EDT

For our second Innovation Issue, we interviewed Bacardi's experiential and digital marketing manager Billy Melnyk, talking to the in-house planner about how he partnered with Facebook to launch the rum brand's award-winning event series Bacardi Like It Live.

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