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Video: Event Innovator Bronson van Wyck on Designing Events That Change Guests' Behavior

March 14, 2012, 6:30 AM EDT

For our second Innovation Issue, we interviewed Bronson van Wyck, president of Van Wyck & Van Wyck, talking to the event designer and planner about how he sees corporate and nonprofit functions—such as the Whitney Museum of American Art's annual gala, the Mercedes-Benz Manhattan dealership opening, and the Pirelli calendar celebration—as a powerful way to generate content and communicate with guests.

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