Video: Event Innovator Mary Pat Heftman on Launching Groupon-Style Deals at the National Restaurant Show

March 14, 2012, 6:30 AM EDT

For our second Innovation Issue, we interviewed the National Restaurant Association's executive vice president of convention Mary Pat Heftman, discussing how she implemented an online group buying service for the National Restaurant Show, the largest food and beverage trade show in North and South America.

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