Video: H&M Puts Scrolling LED Panel in Invitation

By Jim Shi October 26, 2012, 6:25 PM EDT

As a prelude to the launch for its collaborative collection with Maison Martin Margiela on Tuesday, H&M sent out invitations embedded with LED panels. The  screens, which were set into slim white boxes measuring just five and a half inches long, displayed, with the push of a button, the details of the event, including the date, time, and location.

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