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What Designing Events for the Five Senses Means

At the Event Innovation Forum in Los Angeles, Barry Ross Rinehart shared why he believes that event and meeting professionals should engage all the senses when designing live experiences.

August 10, 2015, 7:15 AM EDT

Event producers know that a well-designed event should appeal to all five senses, yet the full spectrum of possibilities is often ignored, leading to clichés or forgettable blandness. At the Event Innovation Forum—Los Angeles, Multi Image Group executive creative director Barry Ross Rinehart shared insight into how the brain works and the tools and techniques industry professionals can take advantage of to create more stimulating and memorable live experiences.

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Videography & Editing: Godfather Films

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