EVENT REPORT

What You Missed at the 2013 Upfronts

Television networks once again returned to New York for the annual sales pitch known as Upfront Week, bringing out big-name performers, branded decor, and plenty of food to entertain media buyers and ad executives.

By Anna Sekula May 31, 2013, 3:42 PM EDT

Photo: Courtesy of TBS/TNT

As the landscape of television programming continues to evolve—with the creation of a hybrid video game/TV series, and digital media companies launching original video series—so does the annual New York event known as Upfront Week. Now spread over the course of four months, the upfront presentations by TV networks to sell their content to media buyers and sales execs include the NewFronts—events hosted by the likes of Hulu, AOL, and even mobile gaming brand Zynga. In fact, upfront season has swelled to as many as 70 events, and Upfront Week itself teems with breakfast gatherings, lunchtime showcases, evening affairs, and late-night bashes.

The competition for attention has seen brands rethinking the traditional stage show format of the events, staging more immersive settings, and bringing in splashy entertainment. Here's a look at the presentations and parties from this year's upfront season, including Upfront Week and the NewFronts.

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