Why American Express Hosted a Seated Dinner on a Football Field

American Express celebrated its Seattle Seahawks partnership with a seated dinner for card members on CenturyLink Field's 50-yard line.

By Ian Zelaya September 8, 2016, 7:15 AM EDT

"Dinner on the 50" took place August 27 at Seattle's CenturyLink Field, and was produced by Momentum Worldwide.

Photo: Mat Hayward/Getty Images for American Express

To celebrate the second year of its partnership with the Seattle Seahawks and to get the team's fans—also known as 12s—pumped for the upcoming season, American Express hosted a seated dinner for card members on CenturyLink Field's 50-yard line. “Dinner on the 50,” which took place August 27 and was produced by Momentum Worldwide, offered guests a four-course meal inspired by four quarters of a football game. According to an event spokesperson, “a few hundred people” were at the dinner.

“At American Express, we are focused on delivering amazing experiences for our card members by tapping into their passion points, and the 'Dinner on the 50' event worked to accomplish just that,” explained Deborah Curtis, vice president of entertainment marketing and sponsorships for American Express. “By leveraging our partnership with the Seahawks, we were able to create this unique experience that brought the 12s even closer to the team they love at one of the most exclusive locations in Seattle.”

The event also had a moderated Q&A with Seahawks players, and game-day programming including a halftime performance by the Seahawks' Sea Gals and Blue Thunder Drumline. Event proceeds were donated to the local YMCA chapter.

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