Why Marketers Should Care About Millennials

At the Event Innovation Forum in South Florida, Vince Thompson discussed why marketers looking to attract the attention of millennials need to think of events as platforms for two-way engagement.

July 14, 2014, 7:15 AM EDT

Every marketer is eager to tap into the next generation of buyers—millennials—a demographic that represents roughly 25 percent of the United States population and $600 billion in spending. But how? At the Event Innovation Forum—South Florida on April 23, MELT C.E.O. and president Vince Thompson shared insights from ESPN’s College Game Day and what the Coca-Cola Company, ESPN, and the team at MELT did to create an authentic experience for students and alumni and prompt them to engage via social media.

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Videography: Mobile Events and La France Films; Editing: Jan Hendrik Hinzel

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