Lightwave, the groundbreaking bioanalytics company, has developed innovative solutions that enable brands to measure emotion and use that insight as a metric of success. Every event, brand activation, gala, or launch can make customers feel something. A positive feeling translates to a positive perception of your brand, and vice versa. But how do you measure and visualize emotion?
Learn how Lightwave uses human traits like heart rate and facial reactions to measure emotion at TIDE—the creative conference June 5 at the Park MGM in Las Vegas—where Rana June, C.E.O. of Lightwave, is a keynote speaker. June is one of a dozen innovative thinkers you’ll hear from at TIDE—experts who have created experiences for Uber, Facebook, Nike, Pepsi, Unilever, 20th Century Fox, and many more.
Discover emotional measurement and other ways to make your events exceptional—register for TIDE today.