Michele LaufikSportsMen’s Final Four Fan Fest 2024: See How Brands Stood Out Among All the HooplaBrands including Capital One, AT&T, and Wilson joined in on the madness in Phoenix with over-the-top activations and immersive experiences.April 10, 2024Trade Shows15 Colorful Booth Designs From Natural Products Expo West 2024From a revamped brand identity to bodega-inspired settings, this year’s trade show featured fun experiential spaces for attendees to explore.April 9, 2024North AmericaOut of This World: Here's How Cities, Hotels, and Brands Plan to Celebrate the 2024 Solar EclipseFrom festivals to hotel packages to viewing parties, get a peek at some of the happenings that are planned around this major event.April 3, 2024Experiential Marketing, Activations & SponsorshipsGet a Sneak ‘Peak’ at This Cool Pop-Up From Kiehl’sThe skincare brand hosted a mountainside experience in Jackson Hole, Wyo., to raise awareness about the importance sun protection year-round.March 27, 2024Experiential Marketing, Activations & SponsorshipsSee How NBC Celebrated the 25th Anniversary of 'Law & Order: SVU'The network transformed Rockefeller Plaza into a fan experience with clever nods to the iconic series and its characters.March 25, 2024Experiential Marketing, Activations & SponsorshipsSee Inside Coke’s Trippy AI-Powered Pop-Up ExperienceThe beverage brand partnered with Momentum Worldwide to create a bright, bold space to introduce its newest flavor, Coke Spiced.March 20, 2024Experiential Marketing, Activations & SponsorshipsGet Blown Away by This Clever Product Launch Event From Garnier FructisTo promote its new haircare collection, the brand hosted a science-themed event with cool interactive experiments, a giant hair-dryer, and fun F&B.March 14, 2024Experiential Marketing, Activations & SponsorshipsSee Inside This Picture-Perfect Venue for the ‘Dune: Part Two’ Premiere After-PartyWarner Bros. hosted the U.S. premiere of the film at Lincoln Center and the American Museum of Natural History’s new wing.March 11, 2024SportsTips on Booking Sports-Related Speakers for Your EventsWant to enlist a star athlete to connect with a crowd? We asked industry experts for their insight on choosing the right team player.March 6, 2024Experiential Marketing, Activations & SponsorshipsCool Beans: See How Brands Engage Consumers with Clever Cafe TakeoversBrands like Max and Timberland have turned local coffee shops into must-visit pop-ups. Read on to find out what’s brewing.March 4, 2024Previous PagePage 2 of 109Next PageTop StoriesEvent Design & DecorSee the Fun, Playful Elements From Public Art Fund’s 2024 PartyThe organization's annual event celebrated its upcoming exhibition season with artist-designed activations and whimsical drinks and desserts.North America6 Emerging Hotel Trends for 2024Experiential Marketing, Activations & SponsorshipsSee Inside Expedia’s Day-to-Night Activation at the 2024 New Orleans Jazz & Heritage FestivalNorth AmericaWhat's New in Event Venues: In-Room Holograms, Nonalcoholic Cocktails, Loyalty Programs, and MoreSportsBehind the Build of the Record-Breaking 2024 Formula 1 Crypto.com Miami Grand Prix