Jim ShiProgramming & EntertainmentQ&A: The Macy's Thanksgiving Day Parade Producer on the Strategy Behind the Holiday ClassicSusan Tercero shares how the balloon lineup is chosen, how she celebrates with her team, and how technology is modernizing the 93-year-old parade.November 25, 2019Experiential Marketing, Activations & SponsorshipsHave a Slice: New Balance Helps New York City Marathon Runners Carbo Load With Pop-Up PizzeriaThe NB Pizza Co. rewards runners with slices for their training miles.October 31, 2019Event Design & DecorHow One Hamptons Institution Reset Its Summer BenefitAfter a milestone year, the Watermill Center Summer Benefit challenged and connected guests through interactive art installations and unsettling use of sound.August 26, 2019Event Design & DecorSee How Gucci, Chanel, and Louis Vuitton Do Pop-UpsThe luxury fashion brands spoke to shoppers' decreased attention spans with limited-time retail experiences.August 19, 2019Event Design & DecorSee Inside This Year’s Met Gala Filled with Feathers and FlamingosThe 2019 Costume Institute Benefit featured a camp theme with pink decor galore.May 23, 2019Experiential Marketing, Activations & SponsorshipsHow Evian Captured Hypebeast Culture at its First Pop-UpThe water brand launched a limited-edition bottle designed by Virgil Abloh with a magic water fountain, motion-sensor projections, and more.May 23, 2019Event Production & FabricationStaging and Set Design Inspiration: Highlights From Fashion MonthSee how fashion brands such as Chanel, Louis Vuitton, Moschino, and others staged runway shows in New York, Paris, and beyond.May 6, 2019Experiential Marketing, Activations & SponsorshipsThis Rimowa Activation Was a Work of ArtThe LVMH-owned suitcase brand created a 20-foot suitcase with an observation platform to announce a collaboration with the artist Alex Israel.March 12, 2019Audiovisual & LightingSee Michael Kors's High-Tech Take on the Jet SetThe technology-laden event at Dolby SoHo launched the fashion designer's Spring 2019 collection.March 1, 2019Experiential Marketing, Activations & SponsorshipsSee How Lexus Made Its Mark on New York Fashion WeekWith inspiration from Nike Air Force 1 sneakers, the collaboration with designer John Elliott appealed to the millennial streetwear market.February 27, 2019Page 1 of 19Next PageTop StoriesEvent Production & FabricationRobin Hood's 2024 Benefit Gala Enters 'The Matrix'—with No Glitches but Plenty of GlamourWith a theme nodding to the 1999 film, the event was a milestone in philanthropy, raising upward of $68 million this year—all while serving as a case study in brand storytelling.SportsWhy This Florida City Is Investing in Sports TourismIndustry InsidersHow To Design Perfect Name BadgesExperiential Marketing, Activations & SponsorshipsGo Beyond the Screen and See Inside Prime Video’s Immersive 'For Your Consideration' ActivationEvent Design & DecorDo Look Up: 15 Ceiling Designs That Caught Our Eye at Recent Events
