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Event Masters: Special Case Study From Cannes Lions International Festival of Creativity 2022 (Episode 8)

In this special episode, BizBash takes to France to talk with experiential agency BMF and event tech giant Hubilo about what it takes to produce an activation at the world's largest creative marketing event.

August 11, 2022

In this special episode of "Event Masters"—filmed in Cannes, France—executive team members from BizBash, Hubilo, and BMF make an appearance to talk about how the three brands partnered with each other to produce The Hubilo Retreat at the 2022 Cannes Lions International Festival of Creativity.

The three-day branded experience held on a yacht hosted engaging conversations, as well as plenty of fun surprises for attendees (think: an oversize game of Connect Four, Hubilo-branded espadrilles to take home, plenty of rosé, and more). Listen in as our Event Masters discuss what it took to bring the activation to life.

Meet Our Event Masters: David Adler, founder and chairman, BizBash; Bruce Starr, CEO and co-founder, BMF; Jessica Connolly, director of global events, Hubilo; Sophie Ahmed, SVP market strategy, Hubilo

Adrienne Elise Tarver's painting “Dark Star” inspired the decor for the party, immersing attendees in vibrant sunset hues. The painting was also featured as part of the tropical dinner tablescape.

See the Fun, Playful Elements From Public Art Fund’s 2024 Party

Hotel Fraye Nashville Midtown, Curio Collection by Hilton

6 Emerging Hotel Trends for 2024

See Inside Expedia’s Day-to-Night Activation at the 2024 New Orleans Jazz & Heritage Festival

Fontainebleau Miami Beach will celebrate one of the most significant expansions in its seven-decade history with the opening of the all-new Coastal Convention Center toward the end of 2024. Spanning five stories and 45,000 square feet, the facility will feature a 16,500-square-foot divisible ballroom with an outdoor terrace, a 9,500-square-foot junior ballroom, 15 total meeting rooms, and 15,000 square feet of pre-function space. The convention center is located 12 miles from Miami International Airport and is connected to the hotel by a pedestrian bridge.

What's New in Event Venues: In-Room Holograms, Nonalcoholic Cocktails, Loyalty Programs, and More

Event Design & Decor

See the Fun, Playful Elements From Public Art Fund’s 2024 Party

The organization's annual event celebrated its upcoming exhibition season with artist-designed activations and whimsical drinks and desserts.

Adrienne Elise Tarver's painting “Dark Star” inspired the decor for the party, immersing attendees in vibrant sunset hues. The painting was also featured as part of the tropical dinner tablescape.

6 Emerging Hotel Trends for 2024

Hilton recently hosted BizBash at several of its Nashville properties. From unique design elements to robust digital capabilities, here are some of the most exciting hotel trends we spotted along the way.

Hotel Fraye Nashville Midtown, Curio Collection by Hilton

Experiential Marketing, Activations & Sponsorships

See Inside Expedia’s Day-to-Night Activation at the 2024 New Orleans Jazz & Heritage Festival

Expedia celebrated New Orleans with a yellow parasol motif. Check out how it shaded guests from the daytime sun, then served as stylish decor come nightfall—and evoked conversations about culture and community.

What's New in Event Venues: In-Room Holograms, Nonalcoholic Cocktails, Loyalty Programs, and More

BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.

Fontainebleau Miami Beach will celebrate one of the most significant expansions in its seven-decade history with the opening of the all-new Coastal Convention Center toward the end of 2024. Spanning five stories and 45,000 square feet, the facility will feature a 16,500-square-foot divisible ballroom with an outdoor terrace, a 9,500-square-foot junior ballroom, 15 total meeting rooms, and 15,000 square feet of pre-function space. The convention center is located 12 miles from Miami International Airport and is connected to the hotel by a pedestrian bridge.

Behind the Build of the Record-Breaking 2024 Formula 1 Crypto.com Miami Grand Prix

Get an inside look at Hard Rock Stadium’s Formula 1 strategic planning and execution, along with on-track brand highlights and the best off-track moments from Miami Race Week 2024.

Experiential Marketing, Activations & Sponsorships

Tech Bloom: See Inside Jeff Leatham’s New Immersive Floral Exhibition

Physical meets digital in this colorful, Korean-inspired installation at Genesis House in NYC. Take a peek.

An expansive pathway inspired by Korean gardens guides guests through an LED experience that depicts florals growing, blooming, and fading away in an ever-evolving cycle.

Behind the Build of the Record-Breaking 2024 Formula 1 Crypto.com Miami Grand Prix

8 Wow-Worthy Event Ideas BizBash Spotted on Instagram

How Dozens of Competitive Vendors Worked Together for This Over-the-Top Gala

Tips for Hosting an Event Inside an Airplane Hangar—Where Not Even the Sky Is the Limit

Tech Bloom: See Inside Jeff Leatham’s New Immersive Floral Exhibition

See How Knix Celebrated Its Customers with This Immersive Brand Trip

Event Design & Decor

How Dozens of Competitive Vendors Worked Together for This Over-the-Top Gala

WIPA Philadelphia's first-ever gala paid homage to the city's musical history with an elaborate event design created by 30 different florists, planners, rental companies, and other local vendors.

WIPA Philadelphia's first-ever gala was held at Four Seasons Hotel Philadelphia.

Experiential Marketing, Activations & Sponsorships

See How Knix Celebrated Its Customers with This Immersive Brand Trip

The intimates and apparel brand hosted a two-day experience in Mexico to launch its new swimwear collection.

Tips for Hosting an Event Inside an Airplane Hangar—Where Not Even the Sky Is the Limit

Take insights and inspiration from the grand opening of The Executive Hangar, a new venue in Fullerton, Calif.

'Tap into travel,' Borunda advises of hosting inside an airplane hangar. 'Hosting an event at a hangar opens doors to many fun themes. Lean into the obvious aviation or travel themes, and decorate with planes and helicopters. Other fun themes can be ‘launch’ parties; milestones ‘reaching new heights’; or anything that can be a fun play on words in relation to planes, helicopters, or the hangar.'

Checking In: How Are You Using AI in Your Day-to-Day Job?

It's been about a year and a half since ChatGPT launched, making AI more accessible to the masses. Here, event professionals share how they're using—or not using—the technology in their day-to-day roles.

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Event Design & Decor

8 Wow-Worthy Event Ideas BizBash Spotted on Instagram

Take a peek at Instagram photos full of steal-worthy event ideas to serve as inspiration for your next gathering.

Bravura's AI-Driven Event Tech: Leading Industry Trend

Leveraging AI-driven technology to transform event management, setting new standards for industry efficiency and engagement.

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