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Game on the Go: How to Create Engaging Fan Experiences

Why pop-up branded structures are the smarter solution for your fan events.

Scenes from a Chevron Soccer Academy fan experience, built out by TentCraft.
Scenes from a Chevron Soccer Academy fan experience, built out by TentCraft.
Photo: Courtesy of TentCraft

Fan experiences are no longer tied to the home team venue. From mobile meet-and-greets to tailgate extravaganzas, event planners need to go to the fans—no matter where they are. And the good news is those time-consuming, one-off event setups are a thing of the past when it comes to fan engagement.

Sure, we like a large, elaborate event activation as much as the next guy, but the reality today is event teams are more nimble than ever, and need easy-to-use solutions that 1) stand the test of time, 2) can be set up and taken down really quickly literally anywhere, and 3) are versatile to accommodate events of all sizes.

That's especially true when it comes to planning fan engagement experiences. Often located outside stadiums or in large open spaces, event planners need to transform blank canvases into creative, engaging spaces—and quickly. Typically, that challenge isn't solved with a single large structure.

That's where we come in.

At TentCraft, we stand by our American-made event structures with lifetime warranties, and take on the challenges of custom-branded projects by guiding our clients toward solutions they never considered in the first place.

By embracing portable fan experiences, you can effortlessly create dynamic spaces that captivate your audience. We custom build to order several different structures and event solutions, including:

  • Custom-printed, heavy-duty pop-up canopy tents in a number of different designs that are guaranteed to stand out
  • Snap-together truss that sets up way faster than you think thanks to our tool-free design
  • Interactive media walls and silicone edge graphics (SEG) that create the perfect border for your fan experience event
  • Towering event flags designed for the perfect branding or wayfinding opportunity

These solutions are designed with convenience in mind, allowing for quick and easy assembly without compromising on visual impact. By embracing portable fan experience tents and structures, you're not just simplifying your event setup; you're unlocking a world of creative possibilities.

Let's make your next fan engagement event great. Learn how TentCraft can carry you to victory.