The 180 Group, Inc., has firmly established itself as a leader in event production, with a rich 25-year history of success in healthcare industries. Our work focuses mostly on pharmaceuticals, medical devices, and biotech. We have organized a wide range of events, including sales meetings, conferences, seminars, product launches, and educational programs.
Throughout our history, The 180 Group has cultivated strong relationships with industry leaders, healthcare professionals, and thought leaders, establishing itself as a trusted partner in the field. Here is our recipe for success:
Build pricing around regulation.
One of the key strengths of The 180 Group is our ability to navigate the intricate regulatory landscape of the healthcare industry. The sectors involved demand meticulous attention to detail and compliance with stringent guidelines. Some companies take advantage of this regulatory environment by up-charging for inevitable revisions.
That approach is a short-term outlook that isn't sustainable. A better approach is building around budget transparency so internal planning partners can easily predict final pricing. Healthcare culture focuses on long-term planning and accounting for every penny. Surprise budget increases post-event will lead to washing out in the industry after a few events at best.
Tell clear and powerful patient stories.
Patient stories hold immense power. They provide a human connection, offer valuable insights, and inspire change.
At The 180 Group, we believe that patient stories have the potential to transform events from mere informational gatherings to emotionally resonant experiences. By incorporating these stories into our events, we create a platform for patients to share their personal journeys, struggles, triumphs, and the impact of healthcare innovations on their lives. These stories have the power to ignite empathy, inspire change, and drive innovation within the industry.
Additionally, these narratives act as catalysts for engagement and collaboration among attendees, facilitating discussions, sparking conversations, and encouraging the exchange of ideas and best practices. This creates immense value for clients and attendees alike.
Never stop learning.
The healthcare space innovates rapidly. It is important to learn at that pace yourself. Keeping up with the industry makes it a lot easier to predict changing needs. For example, the Inflation Reduction Act holds provisions that will likely make it difficult to predict the price of certain medicines. This creates a new challenge for pharma companies when building long-term budgets. If you aren't up to date with similar changes, you'll miss the mark when crafting the tone and budget for your event.
You also need to maintain highly innovative capabilities. In national sales meetings, for example, meetings that look dull or outdated make the company feel the same. That's a recipe for sales reps jumping ship to more "innovative" opportunities. The only way to stay on top is by either learning constantly—or partnering with a third party that does that for you.
A big-picture focus on these areas is what it takes to create impactful events that foster collaboration, drive innovation, and address the evolving needs of healthcare clients.
